Think about the city or town that you come from. Then think about the wealthiest people who live there – maybe the top 40 or 50 of them.
Then imagine that they all came together and agreed to take over one street of your city and build enormous grand homes for themselves on that street, right next to each other.
If you can picture that, then you’re on your way to getting a sense of what the Strada Nuova in Genoa is like. Just make it ten times more luxurious and palatial than you’re imagining.
When you visit Genoa, you’ll find quite a few different names related to the palaces, so just to clear it up for you:
- Palazzi dei Rolli: Translating as ‘Palaces of the List’, it is the collective term for the 163 grand palaces built in Genoa .
- Strade Nuove: This means ‘New Streets’ (plural) and is the name of the broad area in Genoa where the palaces were built.
- Strada Nuova: This means ‘New Street’ (singular) and is just referring to the specific main street in this area, now known as Via Garibaldi.
- Musei di Strada Nuova: Translating as ‘Museums of New Street’, it is a collection of three palaces that you can visit with a single ticket.
In the 1500s, there was a lot of money in Genoa as it flourished as one of Europe’s most important trading ports (the wealth of which you’ll still see when you explore the Historic Centre of Genoa).
The various families that controlled the money wanted somewhere special to live and, in partnership with the local political authorities, this stretch of street was allocated.
It was called Strada Nuova (the New Street) but today it is known as Via Garibaldi Along each side, dozens of grand homes were built.
Each of these palaces – for they really were palaces, rather than homes – was unique, reflecting the particular characteristics of the site and the interests of the owners. But there was also some consistency in the architecture.
The palaces were each three or four storeys high, with a large entrance hall with spectacular open staircases. They had elegantly-decorated public reception rooms and private residential areas.
Most also had courtyards and covered galleries with garden areas – although, unlike other Italian homes of the time like the Medici Villas, the emphasis was certainly on the interiors more than on the outdoor areas.
Palazzi dei Rolli
Throughout the 16th and the 17th centuries, a huge number of these large palace-like buildings were constructed in Genoa.
In fact, there were so many that they ended up covering more than just a single stretch of the city and the broader neighbourhood in which they were built became known as Strade Nuove, meaning ‘New Streets’, the plural of the original Strada Nuova (New Street).
One of the best ways to see the palaces in Genoa and learn about their secrets is with this excellent guided tour.
Although each of these grand palatial homes was individually owned, they also operated as a collective group of residences that had a public role. Together, they are described as the Palazzi dei Rolli.
One of the main public roles of these homes was to host visiting dignitaries. Genoa didn’t have a royal palace of its own but, because of the city’s importance, there were a lot of state visits here.
So the families of the Palazzi dei Rolli took turns providing accommodation, meals and formal receptions when heads of state and other important envoys were in town. The higher a guest’s status, the nicer the palace that was chosen for them.
Most of the palaces still exist today, spread across the Strade Nuove in Genoa.
Some are in private hands. Some are used for businesses like banks or shops.
And then there are a few that have been maintained as they would have been centuries ago – and they are open to the public.
In total, there are 163 buildings that are considered to be part of the Palazzi dei Rolli system, and 40 of them have been included in the World Heritage Site listing.
You’ll see many of them as you explore Genoa – perhaps even without realising. But to focus on the best of the palaces, head to the main street that was once known as Strada Nuova, but is now called Via Garibaldi.
Strada Nuova
Via Garibaldi only stretches for about 260 metres, so it doesn’t take very long at all to walk along it. This was the original Strada Nuova, where you can get a sense of how the Palazzi dei Rolli project began.
You may not even realise, but Via Garibaldi becomes another street, called Via Cairoli, after Piazza Grimaldi. Although this is included in the broader Strade Nuove (plural) neighbourhood, it was an extension that was only added in the late 18th century.
Just walking down the road, you’ll immediately see how grand the buildings are, with the elegant facades looking down on you from both directions.
But it’s really the interiors that are the true treasures here, not just because of the architecture but because of the artworks, decorations, and other important artefacts that many of the buildings hold.
To go inside the best Genoa palaces, I recommend heading to the Musei di Strada Nuova on Via Garibaldi.
The name, Musei di Strada Nuova, is slightly misleading because it is plural – ‘Museums of the New Street’ even though you only need one ticket and all the buildings are in the same area. But it’s called that because technically it is made up of three different palaces.
For just €9 (€7 for a concession) you can visit the Palazzo Rosso, Palazzo Bianco, and Palazzo Doria Tursi. It is well worth the time and the cost, and this is what you can expect in each of the buildings.
Palazzo Rosso
The Palazzo Rosso was built between 1671 and 1677. It was owned by the Brignole Sale family until 1874 when Maria Brignole Sale, duchess of Galliera, bequeathed it to the city of Genoa.
After you go up the large stunning staircase to the first floor, you’ll find a collection of rooms decorated with frescoes by the greatest Ligurian painters of the 17th century. There are precious furnishings, paintings, and other pieces of art.
The first floor gives you a bit of a sense of how the rooms may have once been laid out and how guests would have been entertained here. As you go up to the higher levels, there are some exhibitions that give an insight into the lives of those who were lucky enough to once call this home.
Make sure you catch the elevator up to the roof for incredible views across Genoa. You’ll also be able to get a bit of a sense of how the street was designed with the different palaces.
Palazzo Bianco
Across the road is the Palazzo Bianco, built between 1530 and 1540, which you’ll immediately realise has a much more imposing entrance. Going up the staircase in the foyer, you’ll get a sense of how large this building is.
The terraced garden out to one side if one of the highlights and there’s actually a lot of space here, compared to many of the gardens of the other palaces.
The Palazzo Bianco is used these days as more of an art gallery than a representation of its original interior layout. You will be able to see the rooms and admire how they are decorated – but mainly the focus is on the impressive collection of paintings and other art that is hanging on the walls.
Palazzo Doria Tursi
The Palazzo Tursi is right next to the Palazzo Bianco and you’ll actually access it through a corridor, rather than coming back out onto the street.
It has some monumental halls which you’ll be able to visit. The frescoes and designs of these rooms are stunning in themselves, but they are also used to display some of the treasures that the city owns.
The most important treasure in the collection is probably a violin made by Giuseppe Guarneri that was owned by Paganini (and is ‘priceless’ but has an estimated value of about $18 million!).
The Palazzo Doria Tursi has some of the city council’s offices in it and so has a more formal feel to it than the other residential-style palaces. I think it’s interesting to see the contrast in styles.
Visiting the Musei di Strada Nuova
Overall, these palaces on Via Garibaldi are a highlight of the Strade Nuove and I think the Musei di Strada Nuova is one of the best things to do in Genoa.
In total, your visit to the three sections of the museums will take you to more than 75 rooms, so there’s a lot to see. You can go as slow or fast as you like, but I would recommend allowing about two hours in total.
For just €9 (€7 for a concession), you can visit the Palazzo Rosso, Palazzo Bianco, and Palazzo Doria Tursi. So I think it’s great value.
The Musei di Strada Nuova is also included in the Genoa City Pass, which gives you access to other attractions and includes public transport. It may or may not be worth it (depending on what you’re planning to see) but have a look here to see if you’ll save money.
And it’s also included in the Genova Museum Card, which gives you access to lots of museums but only within a 24-hour period.
Where is the Musei di Strada Nuova?
The three buildings of the Musei di Strada Nuova can be found at the western end of Via Garibaldi, in the upper half of Genoa’s Historic Centre.
The official address is Via Garibaldi, 18, 16124 Genova GE, Italy.
You can find it on a map here.
How do you get to the Musei di Strada Nuova?
Because many of the streets are pedestrian-only, the easiest way to reach the Musei di Strada Nuova from most parts of the old town is by walking.
If you’re coming from further away, you can take the metro to the San Giorgio or De Ferrari and walk from there.
Or the closest bus stops are at Piazza del Portello.
When is the Musei di Strada Nuova open?
The Musei di Strada Nuova is open during the following times:
From 1 October:
From Tuesday to Friday: 09:00 – 18:30
Saturday and Sunday: 09.30 – 18:30
Last admission 17:30
From 18 April;
from Tuesday to Friday 9:00 – 19:00
Saturday and Sunday 10:00 – 19.30
Closed on non-holiday Mondays
Last admission one hour before closing
What is the Musei di Strada Nuova entrance fee?
Combined entry to all three palaces costs €9 for a standard ticket, €7 for concessions, and free entry for people under 18 years old if they are EU citizens.
You can’t buy a ticket just to an individual palace of the Musei di Strada Nuova.
You can see more information at the official website of the museums.
Although it’s easy enough to explore the museum on your own, you will get more out of having a guide. But especially once you’re on the street and looking for more of the Palazzi dei Rolli, it will really help to have someone who knows what to look for.
That’s why I would definitely recommend this great guided tour of Genoa’s palaces that will take you to the highlights and tell you all about the background and what you’re looking at.
Or there are some other good tours in Genoa here that include some of the Strade Nuove:
If you’re feeling hungry after exploring the different palaces, grab something to eat at Le Rune which serves seasonal Italian dishes with locally sourced produce. Or head over to Groove for a burger in an industrial setting.
You’re in the middle of Genoa, so there’s plenty more to discover, but if you’re looking for something close-by, head to the Villetta di Negro Park, where you can find a waterfall and an art museum.
THE BEST ACCOMMODATION IN GENOA
While you may not be able to live in one of Genoa’s palaces, there are still great places to stay in the city.
BACKPACKER
For a great budget option, Ostellin has such beautiful rooms.
BUDGET
For an affordable room, B&B il Blu di Genova is clean and comfortable.
BOUTIQUE
If you’re looking for something stylish Hotel Le Nuvole Residenza d’Epoca has a very cool design.
LUXURY
And for luxury, the Meliá Genova has five star quality.
What a fantastic trip! It looks so royal and incredible view of Genoa, Italy. I really love your pictures, your pictures make me want to go there and visit this place as possible as. Keep posting!
Thanks so much! Yeah, even though royalty never lived in these palaces, they certainly look fit for a king, don’t they?!
I love the opulence and grandeur of all these palaces. Wow that would be amazing to sit in one of those chairs and just be surrounded by all that artwork on the walls.
I went into my visit expecting to only be looking at the building, so I was quite surprised to see all the art. I think, for that reason, I didn’t pay the pieces enough attention. It was only later I realised what a treasure collection there was!
Wow! They are so grand and oppulent, I cant even imagine what it must have veen like to live in one of them. It’s great that they are open to the public so that we can see what their like inside. Very interesting, thank you.
Yeah, a lot of them are in private hands (usually commercial) so it’s nice that there are a few that are completely open for the public like this.
Such beautiful interior and architecture. I would love to visit Genoa in Italy and Palazzi dei rolli. I would love to learn more about the history around it. It is amazing to see that it is so well kept for so many years 😀
I was impressed with how it had been preserved as well! It’s definitely a highlight of Genoa!
I seriously couldn’t stop staring at the photo of the bedroom. It’s super luxurious and the attention to detail is insane. I love how you described Strade Nuove. It really helped me envision how much money these people had to create this street (s). I definitely want to go here when I am in Italy!
Oh, I know! Imagine it was actually your house, and that was the kind of room you slept in! Maybe they should consider also using the building as a hotel in the evenings? 🙂
What a fun and interesting read on history in Strade Nuove, Genoa. I flew back from Italy today but that was to ski 🙂 I would love to go to Genoa it looks and sounds beautiful and love history. I didn’t know about it being an important trading port either. Btw The Palazzo Rosso is my favourite
the bianco is the largest heritage of the world that is be an historical landmaks and having the most lavish and beautiful looks … when i saw it first time i really got impressed with the way of construction and the design on the carvy walls that attract you a lot thanks for the author to share some best things
I know about the italy cities because this is my first country i was born in italy i know italy is most beautiful country. thanks to giving me memorables moment. now i am in dubai thats why i am missing my own country./
Genoa is still a wealthy city. It has the largest port in the Mediterranean and you can see the money pouring in
I’ve been only to Milan and Ravenna and this post makes me want to visit Italy again. Italy is beautiful!
Oh, there’s so much to see in Italy. Far too much for just the one visit! I hope you get back one day and can see some of these sites.
Hi, Michael. What a wonderful website. Can you suggest the perfect place for my son to propose to his wonderful girlfriend? They will be in Genoa next week. He would like to hire a professional photographer for the moment. Any suggestions for photographer as well? Maybe a company that specializes in special occasions?
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